I'm the founder of Ruby Hibiscus Water! Hibiscus entered my life as a fantastic way to curb sugar cravings. Through my obsession, I realized that there wasn't a plant-based functional water alternative on the market with 0 sugar, 0 calories, 0 additives and a full bold flavor (did I mentioned we're organic??) This helped me realize there was an opportunity for a new beverage entrant, especially in the emerging hibiscus category.