The idea for Spice Beast was born from my inability to cook and the wanting to transform my poor eating habits. I was newly divorced and unable to feed myself beside take out, and dining alone was no fun, so it was easy to just order a pizza…..every day!

I wanted to be able to cook and eat clean but realized quickly that with no cooking skills, I kept eating the same bland meals. This clean eating stuff wasn’t going to last very long because I LOVE FOOD. Now food was my enemy and I hated eating clean and knew I couldn’t go back to who I was.

So I started dabbling in the spice aisle, and even tried some of those gourmet brands. Yes, I even used Flavor God (who ended up being my inspiration). Most of the stuff in the supermarket is filled with sugar, salt, or artificial fillers, and the gourmet brands just didn’t do it for me.

Alas, the Beast was born.

Spice Beast was created so the guy like me can eat clean, have flavor, and not need a culinary degree.


New York